If you are in the market for a sharp looking phone, the LG Optimus will not disappoint. In addition to offering color choices of gray, white, or pink (most smart phones are offered solely in black), it packs 256k colors on its 3 inch TFT touch screen. The 600 MHz processor affords the user with an extremely quick, yet precise, navigation of the LG Optimus touch screen menus with little to no lag time for processing.

The Android 1.6 operating system powers the LP Optimus, along with an S-class interface that has seen some improvements. With this phone, you can even get either the Android home screen or LG's unique variant, as well as customizing your widgets and apps in order to get the interface you are most comfortable with - no longer will you have to search around constantly for your favorite widgets.

The LG Optimus makes it easy to talk with friends, family and business associates without a constant need to be plugged in to the cell phone charger. With an incredible 400 minutes of talk time and up to 500 hours of standby battery power, your Optimus will get you through the day and then some. Another advantage of the LG Optimus is the onscreen keyboard that offers comfort and ease of use. All of these included features make the LG Optimus an ideal tool for internet browsing, as well.

The camera equipped on the LG Optimus is certainly not one of its strongest features, though it will fit the needs of most users as a camera phone. It has a modest three mega pixel capability, which is ample for anyone wanting to snap a photo on the go and upload to their favorite social networking site to share with friends.

Apple's iPhone will certainly not be threatened by the LG Optimus, but it was not designed to compete in such a high end market. LG is offering a superb entry-level smartphone for those just venturing into the market. Users will find it easy to use and well designed for aesthetics and functionality. The average price is around $300, though that price will fluctuate depending on the service provider, the region purchased, and the promotional opportunities/ discounts available when purchased. Regardless, consumers will not be disappointed with the options they will receive for such a relatively modest price.